The Wrong Hero
If you want your marketing messages to translate into sales at premium prices, tell stories in which customers and prospects can experience the joy of your offerings—even if they haven't tried them yet.
Getting into America's Malls
Getting your service or product into a mall isn’t easy. To find out what you should know to be successful, we talked to Michael Anderson, assistant vice president of leasing development for the Santa Monica-based mall operator Macerich.
How to Know if Your Business is Cost-Effective
It is no secret that funds are extremely limited in the first few years of a business. However, even when your business starts to boom, be sure to constantly analyze where the money is going and whether or not your...
7 FREE Graphic Design Tools Anyone Can Use
Small and medium businesses and nonprofit organizations don't always have the financial resources to pay for costly design tools. So, I compiled a list of seven of my favorite tools that are totally free.
A Founder's First Key Decision is the Business Name
Can You Rent a Separate Apartment as a Business Space?
Starting Up on a Shoestring Budget? The Key is Niche Marketing.
Sales & Marketing
New Website? 10 Crucial Things to Ask Yourself First
Failure is a fact of business. Especially in the startup world, if you don’t adopt and embrace a culture that says it’s ok to fail, then you’re in trouble. According to TJ Muehleman and Jared Malan of We&Co, if you’re not failing all the time, you’re not trying hard enough. They shared many of their failures—but the key is to learn from those failures. For example, they learned that some customers are not ideal customers—whether it’s due to geography, turnover, average covers, or other factors. At the beginning of the business they would sign up anyone—and that taught them very quickly that some customers are better than others.
- Were You Born to Be an Entrepreneur?
- How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
- 8 Productivity-Boosting Tips for Prioritizing Your Work Day, Part 2
- Small Biz Check Up
- 6 Big Small Business Trends for 2014 and Beyond
- 3 Tasks Every Small Business Should Outsource to Save Money
- The Power of a Good Checklist