The Wrong Hero

If you want your marketing messages to translate into sales at premium prices, tell stories in which customers and prospects can experience the joy of your offerings—even if they haven't tried them yet.

Getting into America's Malls

Getting your service or product into a mall isn’t easy. To find out what you should know to be successful, we talked to Michael Anderson, assistant vice president of leasing development for the Santa Monica-based mall operator Macerich.

How to Know if Your Business is Cost-Effective

It is no secret that funds are extremely limited in the first few years of a business. However, even when your business starts to boom, be sure to constantly analyze where the money is going and whether or not your...

7 FREE Graphic Design Tools Anyone Can Use

Small and medium businesses and nonprofit organizations don't always have the financial resources to pay for costly design tools. So, I compiled a list of seven of my favorite tools that are totally free.


Sales & Marketing


Failure is a fact of business. Especially in the startup world, if you don’t adopt and embrace a culture that says it’s ok to fail, then you’re in trouble. According to TJ Muehleman and Jared Malan of We&Co, if you’re not failing all the time, you’re not trying hard enough. They shared many of their failures—but the key is to learn from those failures. For example, they learned that some customers are not ideal customers—whether it’s due to geography, turnover, average covers, or other factors. At the beginning of the business they would sign up anyone—and that taught them very quickly that some customers are better than others.

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