Startup Budgeting for Small Business Owners

You have a great idea for a small business—and the business know-how to pull it off. You've done your market research and written an airtight business plan. If you think this means there's no way your business...

Appearing to Do the Right Thing in Branding

How many companies can you think of that tout customer service, great pricing, guarantees and transparency? They appear to be doing all the right things. The tricky word here is "appear."

Are Macs Really More Secure Than PCs?

The idea that Macs are safer and less prone to viruses than Windows PCs has been around for as long as the internet itself. But just how much truth is there in this, particularly as it affects your small business?

Social Media is Changing the Game

The results of the 2014 State of Multichannel Customer Service Survey have been released. The same parameters of time and speed-of-answer are still prominent. The survey sampled responses of 1,000...


Sales & Marketing


In any business, the people you hire are essential to your success—they are the impression that customers will get of your business. Reed Parker, the owner of a Beef ‘O’ Brady’s franchise in Dallas, Georgia, believes that behavioral questions are the key when you are looking to hire someone. You need to know if the person you are talking to will fit into your model, if this is what they are passionate about. With the right questions, you can figure that out. And when you have a team of employees, it’s important to motivate them every day, at all different times of the day.

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