Place Brand Logo Puffery

Most cities, towns and countries who take on the task to develop their brands spend a great deal of money essentially changing their logos under the pretense that their logo is their brand.

Strategist? No, Please—Not Me

I don't want to be a strategist. Yeah, like you, I like to be a thinker. I like analysis. And strategy sounds cool. But the term strategist is too much pomp, arrogance, a relative of using utilize instead of use, or at that point...

Are Your eCommerce Customers "All Ears"?

With literally thousands of eCommerce sellers out there, how do you persuade the right customers to walk through the virtual doors of your online store?

Maybe You're Not Built for Business

Everyone is familiar with the American Dream concept. It holds that if you work hard enough, have your success, and pay your dues, you can achieve anything that you put your mind to. This we understand.


Sales & Marketing


Working at a small company, everyone has to wear multiple hats. The outlook at Tailfin Marketing, said Co-Founder Greg Abel, is that there is no such thing as a typical day. There are certainly some things that have to be done on the business side, but there are different things happening every day—it’s a balance. The day could have a few hours of strategy, creative work with the team, time putting out fires with clients, or even helping clients put out their own fires. There is not set schedule that items a, b, and c must always be done at this specific time, and that’s part of the appeal.

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