4 Ways to Modernize Your Marketing Team

Consumer buying habits are constantly changing. To meet prospects at various mobile and web touchpoints, you can't default to the same outbound marketing and sales strategies you've employed...

When Being Small Equals Big Advantage

Too often, being a small business is not seen as an advantage. This is for the simple reason that size matters when it comes to many principles of conducting business. For instance, when you go to...

Care About Them, Not Us

We recently bought an ad for a client and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told her that we definitely were not going to do that.

Merchant Cash Advance May Be Right for You

Poor or nonexistent credit history is the thorn in many a new entrepreneur's side. It can be frustrating enough starting a brand-new business from scratch, but having a credit history that does not shine makes...

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