Fuse American Culture with Your Own

A laid-off MBA turned successful entrepreneur, Reema Khan explains the advantages of American culture for immpreneurs.

Breaking AdWords Announcements

The team at AdWords had been teasing about a huge update on 4/22 for better part of a month. Unlike Enhanced Campaigns, minimal information was provided ahead of time to agencies.

Why You Need Business Interruption Insurance

Business Interruption Insurance (BII), which is intended to compensate the company for income lost in the event physical damage renders it inoperable for a period of time, can provide so much value in so...

Peter Sims: The Importance of Little Bets

Peter Sims is an entrepreneur and award-winning author. His new book is “Little Bets: How Breakthrough Ideas Emerge from Small Discoveries.”


Sales & Marketing


Working at a small company, everyone has to wear multiple hats. The outlook at Tailfin Marketing, said Co-Founder Greg Abel, is that there is no such thing as a typical day. There are certainly some things that have to be done on the business side, but there are different things happening every day—it’s a balance. The day could have a few hours of strategy, creative work with the team, time putting out fires with clients, or even helping clients put out their own fires. There is not set schedule that items a, b, and c must always be done at this specific time, and that’s part of the appeal.

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