5 Conversation Starters (That Aren't About Sports!)
At best, falling back on sports talk shows your inability to find a topic that is inclusionary and that demonstrates your lack of interest in learning more about others in the group.
The Real Cost of Loss Leaders
From time to time some companies lose money on projects through labor overages, material overages or mispricing a project. They have to work harder and more efficiently to make up for those losses. But how much harder and how much more efficiently?
You're Stuck in a Rut
Because of their small size, SME's (small to medium size enterprises) have little regard for professional marketing. They draw their inspiration from the leaders in their categories.
The Big Business of Government
Peter Schweizer is the President of the Government Accountability Institute, a research fellow at the Hoover Institution at Stanford University, and the author of the New York Times bestseller “Extortion: How...
From Startup to Successful Student Entrepreneurs
6 Ways to Make Relocating Your Startup Super Simple
Sales & Marketing
A Champion Sales Team is Trained, Not Born
Marshall Chiles, founder and owner of the Laughing Skull Lounge in Atlanta, has a few pieces of advice for new entrepreneurs. First, don’t get in a business you don’t already know; something can be a great idea, but you might find you have no idea what you’re doing there! He also recommends Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne, a book about finding your market and breaking free from fighting over the same small scrap of business with all your competitors. Ultimately, he says, a business is like a baby: in the first year it takes a lot of time and effort, but as the business grows it can stand on its own more and more. Don’t give up too soon.
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