Benefits of an Accountant for Your Startup
While deciding against hiring a professional accountant saves money, people tend to be unaware of the many advantages that an accountant can provide to a start-up business.
Startups on Track in Development of Drones
When Amazon announced plans to potentially use drones for delivery services in the near future, the public responded with a mixture of disbelief, excitement and paranoia.
Social Media Lead Generation
Think of social media as an engagement platform that allows you to interact not only with potential customers but existing ones as well. People go online for a variety of reasons when it comes to retail shopping.
Who Determines Absolute Value?
Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand...
Happiness: It's Really a Personal Thing
Sales & Marketing
Is Your Content Created for Machines or Humans?
Marshall Chiles, founder and owner of the Laughing Skull Lounge in Atlanta, has a few pieces of advice for new entrepreneurs. First, don’t get in a business you don’t already know; something can be a great idea, but you might find you have no idea what you’re doing there! He also recommends Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne, a book about finding your market and breaking free from fighting over the same small scrap of business with all your competitors. Ultimately, he says, a business is like a baby: in the first year it takes a lot of time and effort, but as the business grows it can stand on its own more and more. Don’t give up too soon.
- Facebook's Acquisition of WhatsApp is All About Audience Expansion
- Is eCommHub for You?
- Documenting Your Workflow: How and Why
- 5 Conversation Starters (That Aren't About Sports!)
- Lessons Learned From My First Business
- What to Do When the Unanticipated Worst Happens at Your Business
- The Real Cost of Loss Leaders: Can You Afford Them?