What We Can Learn from Apple Press Events

When companies launch a new product, and they get it right, they can have customers lining up for miles out of the door to purchase their fancy new "must have" item.

How to Know It's Time for Your First Hire

Burning the midnight oil can't last forever. At some point, if you want your business to grow, you need to bring help on board. That means hiring your first employee.

Love Advice is Not Good Marketing Advice

Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid's advice when it comes to marketing your organization. Let me give you a few examples.

Can You Bootstrap a Franchise Business?

The expression started out as "pulling yourself up by your bootstraps"—an impossible thing to do, so in the 19th century it meant a tall tale or an impossible claim.


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